Our Journey

From a small terrace workshop in 1930 to becoming a trusted name in herbal Gulal and festive gifting across India and beyond — the story of Gopal Brand is one of colour, conviction, and family pride passed down through three generations.

The Spark of Inspiration
(EST. 1930 )

It began with a family dream. Ajay Agarwal's father started Gopal Brand in 1930 — back when the colour was called Singapuri Gulal, its starch imported from Singapore and its dyes from the United Kingdom. Ladies of the household hand-mixed every batch on the open terrace, spreading it out to dry in the sun. That loving, careful craft became the soul of the brand.

As the business grew, Ajay Aggarwal — now at the helm — saw an opportunity beyond retail. After years of patient persuasion, large corporates began embracing Holi gifting as a festive tradition. Gopal Brand became their partner of choice, supplying premium herbal Gulal to some of India's biggest companies. What started as a niche idea is today a mainstream corporate trend — and Gopal Brand helped start it.

The First Splash

Growing with Celebration

Ajay's wife joined the business after their wedding, taking charge of production and scaling operations. Her contribution freed him to focus on marketing and new partnerships — together, they doubled the reach of Gopal Brand and laid the foundation for what would come next.

When COVID shut college gates in 2020, Harshit Aggarwal — third generation, now CEO — walked into the factory instead of sitting idle. His father put him to work from the ground up: learning the machines, mastering the formulas, understanding every step of how Gulal is made. He had watched his grandfather experiment with new herbal varieties and his father ask "how does this packaging look?" — and that curiosity became his compass.Harshit's first mission was certification — getting Gopal's Gulal tested.He opened the doors to direct export, shipping herbal colours to customers across the world. Colours, he believes, are an essential part of life.

Going Green for Good
(2020 ONWARDS )

GOPAL'S TEAM

Meet the Team

Our journey with Gulal spans generations — a legacy handed down from our forefathers. Ajay Aggarwal father started this business in 1930, working with what was known as Singapuri Gulal, where the starch was imported from Singapore and the dyes were brought in from the United Kingdom. In those early days, the process was entirely manual; ladies would mix colours by hand and spread them out on terraces to dry. We have been in Holi gifting for over 20 years now, partnering with some of the biggest companies for festive gifting. After my wedding, my wife joined me in the business and helped enormously in scaling our production, which freed me to focus on marketing and growth.

Harshit Agarwal, currently CEO at Gopal Colours. I joined in 2020 when COVID shut down my college and instead of sitting idle, my father brought me to work. I started from scratch — learning how Gulal is made, how our machines operate, and what makes our product truly different. We got our Gulal certified as skin-safe by NABL accredited laboratories and met all legal compliances, after which I began building our direct export network across countries worldwide. Growing up, I watched my grandfather experiment with new herbal Gulal varieties, and my father carried that same curiosity forward — always asking how things could be better, always open to new ideas. Somewhere along the way, that passion became mine too. Because colours, at the end of the day, are an essential part of life.